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Who We Are?

Experience That Guides Real Growth.

The Genius Advisors is a founder-led advisory firm helping retail and consumer businesses build, transform, and grow.

Jai M Bihani

Founder & Principal Advisor

Jai Bihani is a growth-driven business leader with 25 years of hands-on experience, in scaling consumer brands across the Indian market. A former COO at WGBL, Jai specializes in transforming potential into performance through strategic foresight and operational grit.

His journey spans across the diverse landscape of retail, sales, and strategy. He has a proven track record of delivering high-stakes results. Jai’s approach is rooted in reality, not just theory. He partners with founders to navigate scaling complexities with execution discipline and deep consumer empathy.

He doesn't just advise from a distance; he partners with founders to navigate the complexities of scaling consumer brands in the dynamic Indian market. His approach is rooted in reality, not just theory.

Throughout his career, he has successfully guided multiple brands from early-stage challenges to market leadership, applying a rigorous framework of execution discipline and deep consumer empathy that transforms potential into performance.

Execution Across Channels

We don’t just plan — we help you activate growth across every relevant touchpoint for your brand.

storefront General Trade
store MBOs
hub Marketplaces
corporate_fare Institutional
apartment Modern Trade
shopping_cart Ecommerce
bolt Quick Commerce
rocket_launch Project-led businesses
shopping_bag EBOs
public D2C
handshake B2B
public Global ecommerce & export

How We Work

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Founder-level Involvement

You don't get handed off to junior consultants. We bring principal-level attention to every challenge.

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Execution Discipline

Strategy without execution is hallucination. We pride ourselves on getting things done, efficiently.

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Indian Market Reality

Deep understanding of the diverse, chaotic, and opportunity-rich landscape of Indian commerce.

“Strong brands are built when strategy, systems, and consumer thinking come together.”